Service Revenue and Upsell Marketing

WaterFaucet

Much of my consulting lately involves on-demand services (aka software-as-a-service, or “SaaS”).  I’m seeing ever-growing interest from business customers in subscription pricing and online services, especially since they pay much less “up front” versus software licensing.  This necessarily slows down early revenue to the vendor and intensifies the need to upsell your installed base.

Read more