Product Companies Need Product Managers, not Product Owners (webinar)

A webinar hosted by Pragmatic Marketing What: “Product Companies need Product Managers, not Product Owners” Who: Rich Mironov, CMO, Enthiosys as part of a joint Pragmatic/Enthiosys webinar series on Agile Product Management When: Friday, October 24th, 2008 Product Managers are responsible for the overall market success of their products, not just delivery of software. In the Agile world, a new title is emerging—the Product Owner—which covers a small subset of the Product Management role. While this makes sense for internal IT groups that have traditionally gone without Product Management, Rich Mironov will talk about how Agile product companies (that need to deliver customer revenue with their offerings) need full-fledged Product Managers to drive strategic activities and manage organizational/external participation. What…

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Managing Internet Products (Haas)

When: Oct 6th, 4PM (Monday) Where: Berkeley’s Haas School, Cheit C110 2200 Piedmont Ave, Berkeley CA As part of the ”Managing Internet/Digital Media Products” speaker series, Rich Mironov gave a talk about “Product Management: Agile vs. Waterfall” as well as the relationship between MBA-type product managers/marketers and engineering teams.  This series is a one-unit class sponsored by the Management of Technology Program and Haas’ Digital Media and Entertainment Club (DMEC).

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