Understanding the Opportunities of Buy-Side Economics

As CEOs of our products, we product managers have a lot to do.  Traditionally, this has included “build-versus-buy” decisions. The debate often hinged on whether technical tasks were “core” or just “context”.  Over the last decade, this has shifted from “build-versus-buy” to “buy-versus-buy” as we balance more kinds of internal and external resources.  Here are some thoughts on sizing various “buying” opportunities to keep products shipping and revenue flowing. The smallest opportunity might be called “the expert quick hitter”, then up to “niche technology provider” and finally a large “please build this for me.”  All three are invitations to think about what your team can do for itself, and your own urgency to get revenue products to market. Small: “The…

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Customer Input and Planning Horizons (Haas Executive Education)

Rich Mironov returned to the Haas School’s Product Management Executive Education series, “Product Management: Translating Market Opportunities into Profitability,” for a lecture on product management titled “Customer Input Approaches and the Product Planning Horizon”.  This session included an in-person version of the Innovation Game “Buy A Feature.” In a program primarily taught by Haas’ distinguished faculty,  Rich was (at the time) the only product management practitioner on the program’s teaching staff. Where: Haas School of Business, University of California, Berkeley, CA When: Tuesday, November 4, 2008 (the full program runs Nov 3 through 7) The Berkeley Center for Executive Development draws on the rich resources, talent and perspectives of top-level business educators and researchers from UC Berkeley’s Haas School of…

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