How Well Can You Predict The Future?

It’s been a very tough quarter for economic forecasters, quota-carrying sales teams and CEOs.  The sudden downturn even caught GE’s legendary planners by surprise.  If you’re an executive at a technology company, you may already have started an FY09 planning process to re-examine staffing, product investments and revenue.  These already bake in your core business assumptions, though, so you should “stress test” your assumptions using scenario planning. We’ve worked with a range of executive teams on scenario planning: using market-driven product roadmaps to identify business risks and core assumptions, and then highlight the interrelationships among strategic choices. Once you can see how products and delivery dates relate to market realities, you’ll be able to answer the “what if” and “how…

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