Agile Product Manager Dilemma

Rich Mironov presented a talk on “The Agile Product Manager/Product Owner Dilemma” at PMEC in San Jose.  This generated some lively discussion about how Product Management is different in agile organizations (especially Scrum teams) and the challenges of Product Owners who lack Product Management support or experience. What: “The Agile Product Manager/Product Owner Dilemma” Part of: PMEC 2009, AIPMM’s Product Management Education Conference When: Tues, Nov 17th at 11:00 AM as part of a two-day event Where: The Fairmont San Jose, 170 South Market Street, San Jose, CA, www.aipmm.com Rich has championed discussions within the Agile community about the need for product strategy and business-level planning – and how it needs to wrap around the software development process.  He is…

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Site Licenses and Other Real-World Intrusions

We recently finished a major pricing exercise with a start-up in the enterprise software space: tuning up their prices, improving their upgrade model, and looking at alternative pricing metrics (i.e. what to meter when quantifying the customer’s usage).  A great opportunity to match quantitative models against actual customer behaviors. During the engagement, the client’s sales team identified some real-world messiness that we (as product managers) would prefer to ignore: high-end customers who demand enterprise-wide licenses – instead of limited-use licenses tied to volume.  These are sometimes called “all you can eat” or AYCE deals.  Let’s describe the situation, then explore a few of the messy conclusions.

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Role of PM When Development Goes Agile (webinar)

Steve Johnson, Pragmatic Marketing Instructor, and Rich Mironov, Enthiosys CMO, co-presented a webinar. What: Role of Product Management When Development Goes Agile When: Friday, Nov 6th, 10:00 AM – 11:00 AM PST Replay the recorded webinar here The Pragmatic Marketing Framework has guided product managers for more than 15 years. Periodically – and very carefully – Pragmatic Marketing updates it to align with current best practice. This webinar is an update to the “Role of Product Management When Development Goes Agile” session presented last year.  What is the role of product management in an agile environment? Is the role of product owner something different? Developers often see product managers as technical resources. Agile seems to have made this orientation worse,…

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Keeping Your Product Management Job

Rich Mironov gave a talk to the Northern California Product Development and Management Association (Norcal PDMA). What: “Keeping Your Product Management Job: Understanding what your internal counterparts really want from you” When: Weds, October 21, 6:30 – 8:30 PM Where: Hilton Garden Inn 840 E. El Camino Real, Mountain View We also gave away autographed copies ”The Art of Product Management” Product management is a complex role which varies widely from company to company.  It’s hard enough to figure out what your priorities and boundaries are, and then to educate your executives on how to recognize good product management. Even harder is to get recognition for your contributions from your peers/constituents in Sales, Engineering and the executive suite. Each sees…

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Agile 2009: Product Management/Ownership and Business Agility

Now that I’m unpacked from Agile 2009 in Chicago, I wanted to share a few highlights from the conference: [1]  Product Manager/Product Owner track.  On behalf of Enthiosys, I was proud to chair a new track this year for product manager/product owner topics and speakers, co-chaired by Steve Johnson of Pragmatic Marketing with able help from Scott Sehlhorst, Laureen Knudsen and Jennifer Fawcett.  This let us highlight growing discussion (and spark some energetic disagreements) about who-does-what in agile product management and product ownership, and the need to inject solid product strategy and serious business inputs into agile software development processes. 

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The Art of Product Management: Lessons from a Silicon Valley Innovator

The Art of Product Management: Lessons from a Silicon Valley Innovator collects the most popular of Rich Mironov’sProduct Bytes columns from 2002-2008 with forewords by Prof Henry Chesbrough and David Strom. Buy it on Amazon! “The Art of Product Management: Lessons from a Silicon Valley Innovator” is organized into five sections covering start-ups (“Falling in Love”), organizations, Agile and SaaS (“the Almost New-New Things”), getting into customers’ heads, and pricing (“what should things cost?”). It covers many of the meta-issues about product management:  “how to think” about PM rather than “how to” do individual PM tasks and projects.  I’m hoping that readers will recognize themselves and their daily process struggles in many of these pieces. With so many readers responding…

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EOL from the Customer’s POV

As seasoned product managers, most of us eventually have to phase out old versions and completely eliminate old products.  This is called End of Life (EOL) or End of Service (EOS), and is important weed-clearing.  It’s generally motivated by our internal economic needs: rebalancing resources in our product portfolio, reducing support costs, moving customers to the latest version, abandoning products that can’t pay for themselves.

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Forrester Podcast with Tom Grant

The Heretech is Tom Grant‘s blog for Forrester on technology product management.  His August 18th podcast with Rich Mironov covered a range of topics including agile and PM; product innovation and B2B products worth loving; where to look internally for good PM candidate; parenting as metaphor for product management; and dinosaur extinction theories. Tom’s light touch and literary allusions (“Dinosaurs in the Hands of an Angry God”) always make for good listening. Hear this podcast

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6 Lessons for Non-Development Executives at Agile Software Companies

In many conversations over the last few months, I’ve see executive teams grappling with the positive effects of agile software development on their non-development processes and organizations. If you’re a VP of Marketing or Sales or Finance or Operations or Support at an agile software company, or one that is becoming more agile, improvements in how we build software will be shaping how you think about the software business and non-engineering departments. Here’s a short list of items that you need to consider in the face of increasing agility.

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Product Camp NYC

We were thrilled that the P-Camp/Product Camp movement arrived in The Big Apple on July 18th, and that Rich Mironov was able to participate: What: Product Camp NYC Where: Down Town Association, 60 Pine Street, New York City 10005 When:  Saturday, July 18, 2009, 8:00 am to 4:30 pm Cost: Free, more information here Organized by: New York Product Management Association ProductCamps are collaborative, user organized professional conference, focused on Product Management and Marketing topics. At ProductCamp, everyone participates in some manner: presenting, leading a discussion, showcasing a best practice, or sharing their experiences. Others help with logistics, securing sponsorships, organizing sessions, or settng up/cleaning up.  This is a self-organizing collaborative event that is designed be a fun, rewarding and…

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