Agile Transformation Seminar

Rich Mironov keynoted a one-day seminar on Agile Transformation, hosted by IBM, entitled “Mitigating Risk with Agile Development: Great Software, Great Business Results Where: IBM Innovation Center, 2929 Campus Drive, Suite 275/2nd floor, San Mateo, CA When: Thursday, April 30, 9:30 – 3:30 Presenters:  Rich Mironov (CMO, Enthiosys); Johnny Scarborough (VP Product Engineering, GlobalLogic); Damon Poole (CTO, AccuRev) and Bill Leech (agile practitioner, CNET). This one-day session included detailed presentations, interactive exercises and open discussion on: Agile development approaches including distributed agile methods, the history of agile, and agile manifesto A detailed walk-through of Scrum, one agile approach The organizational changes required for successful agile adoption: executive commitment, cross-functional teams, and coaching Hear first-hand from one of your peers about…

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Pricing, Business Models, and What Things are Worth (Workshop)

Rich Mironov led a workshop for SVPMA on “Pricing, Business Models, and What Things are Worth: How to make money in difficult times. “ When: Saturday, April 25th, 9AM – Noon Where: TechMart, 5201 Great America Parkway, Santa Clara Cost:  SVPMA Members $25, Non- Members $40.  ($10 additional on day of event) This half-day workshop covered the essentials of pricing, business models and profit engines: how we make money from our products, and how we can make more?  We focused less on specific prices (how much is it) than on matching prices to customer-perceived value and on pricing units (per seat, per photo, per share of stock sold).  We also talked about getting value from later product releases, where customers…

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Strategic Pricing for Start-Ups and New Products

How do we understand customer value and relevant pricing units in entirely new markets?

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Company-Wide Business Agility and the Soviets

Until recently, most of the discussion around Agile has been strictly limited to software development teams.  We focused on building and testing and shipping software more effectively, with PMs/POs managing backlogs and user stories.  As software companies mature in their adoption of agile, though, it’s becoming clear that agile uncovers inefficiencies throughout the company. It also creates opportunities for executives to drive improvement in market-facing groups such as Support, Marketing, Professional Services, and Channel Sales.

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