Profitably Pairing Software and Professional Services

Wearing our software product management hats, it’s easy to think that all problems should be solved with software. (To a hammer, everything looks like a nail.) Software PMs need to be looking for opportunities to combine professional services with software – because services can be highly profitable, meet customer needs more quickly, and market-test ideas for future products. First, let’s set up an example. You’re the product manager for a financial application for businesses.  Customers and prospects provide an endless stream of requests that need sorting and ranking.  You’re inclined to tackle the most frequently demanded items and ignore the rarities, since development time is scarce and you want to meet the broadest set of needs. If you have a…

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