Site Licenses and Other Real-World Intrusions

We recently finished a major pricing exercise with a start-up in the enterprise software space: tuning up their prices, improving their upgrade model, and looking at alternative pricing metrics (i.e. what to meter when quantifying the customer’s usage).  A great opportunity to match quantitative models against actual customer behaviors. During the engagement, the client’s sales team identified some real-world messiness that we (as product managers) would prefer to ignore: high-end customers who demand enterprise-wide licenses – instead of limited-use licenses tied to volume.  These are sometimes called “all you can eat” or AYCE deals.  Let’s describe the situation, then explore a few of the messy conclusions.

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Role of PM When Development Goes Agile (webinar)

Steve Johnson, Pragmatic Marketing Instructor, and Rich Mironov, Enthiosys CMO, co-presented a webinar. What: Role of Product Management When Development Goes Agile When: Friday, Nov 6th, 10:00 AM – 11:00 AM PST Replay the recorded webinar here The Pragmatic Marketing Framework has guided product managers for more than 15 years. Periodically – and very carefully – Pragmatic Marketing updates it to align with current best practice. This webinar is an update to the “Role of Product Management When Development Goes Agile” session presented last year.  What is the role of product management in an agile environment? Is the role of product owner something different? Developers often see product managers as technical resources. Agile seems to have made this orientation worse,…

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Keeping Your Product Management Job

Rich Mironov gave a talk to the Northern California Product Development and Management Association (Norcal PDMA). What: “Keeping Your Product Management Job: Understanding what your internal counterparts really want from you” When: Weds, October 21, 6:30 – 8:30 PM Where: Hilton Garden Inn 840 E. El Camino Real, Mountain View We also gave away autographed copies ”The Art of Product Management” Product management is a complex role which varies widely from company to company.  It’s hard enough to figure out what your priorities and boundaries are, and then to educate your executives on how to recognize good product management. Even harder is to get recognition for your contributions from your peers/constituents in Sales, Engineering and the executive suite. Each sees…

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