Very simple customer savings/ROI template

One of the first things I ask about with a new product team is “how will a customer justify paying for your product?” An apparently simple question, but I often get blank stares.  Here’s a thumbnail of the problem and the process, along with a tiny spreadsheet template.

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Where Does (Should) Strategy Live in Your Company?

Rich Mironov gave a talk at SDForum’s Marketing SIG on where/how to build strategy in (young) tech companies. What:  Where Does (Should) Strategy Live in Your Company? Where: Marketing SIG @ DLA Piper,  2000 University Ave, Palo Alto When: April 12, 6:30pm – 9:00pm PDF of the slides Where does/should strategy live in your company? Technology companies tend to break strategy into functional pieces: the CTO is responsible for a technology strategy, Marketing has a lead generation strategy and a customer/segmentation strategy, product managers each have a product strategy, Sales drives a channel/partner strategy.  Often there’s a disconnect between these groups and their various strategies.  This is even more frequent among software companies deploying agile development practices, since Engineering often…

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