The Silicon Valley Product Management Association (SVPMA) celebrated 15 years of in-person social networking for product folks with a series of rapid “Product Management: Then, Now, and in the Future” talks. Here is my lighthearted two-slide talk.
There are a lot of inputs to product strategy including advisory boards, customer forums, sales teams and ROI prioritization algorithms. None are sufficient on their own: we have to develop and apply strategic judgment, and test that in the marketplace.
The AgileCamp organizers have generously invited me to kick off the Dallas event with a keynote on unpacking business value. We’ll look at things from “the business side” ahead of a full day of Agile and Lean practices.
The software bits we release are not the whole product, but a part of the product. We need to make sure we ship a whole product, which includes a compelling story of interest to customers. Strategy, segmentation and customer joy matter.
If all of the profits are in the nth copy of software that we sell, we need to understand the Law of Build Once, Sell Many. Building for market segments is different (better) than custom development or professional services.
Software executives and software product managers should focus first on putting the right products into their portfolios — since the primary drivers of market success are identifying the right markets, segments and customer problems to solve.