Podcast from Agile2016 about the importance of understanding what customers really want; style/personality differences between Sales and Engineering; how to motivate development teams; and what killed off the dinosaurs. “Mommas: don’t let your boys and girls grow up to be product managers.”
For those who missed this year’s Agile Alliance conference in Atlanta (July 25-29), Rich gave talks on “Intro to Agile Product Innovation” and “Intro to Agile Product Management.” Both were for general agile audiences, geared to those working on (or coaching) agile development teams, and emphasizing the revenue-generating market side of the software business. LeanUX / Lean Startup practitioners will recognize many of the themes.
It’s easy to believe that broadly available commercial products don’t give us exactly what we want, but that our internal team can quickly whip up precisely the right thing. This ignores some fundamental economics of software commercialization.