Your Audience’s Real Roadmap Questions

Your different audiences have different (often opposing) goals and incentives, which means they probably want different product decisions and therefore different roadmaps. You need to understand and anticipate their agendas.

What are the questions that various groups really want to ask, and how does that shape our roadmap conversations?

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“My CEO is a Finance Guy Stuck on ROI…”

How do we communicate product management’s view of prioritization and strategy to ROI-focused executives? Here’s my side of several recent conversations.

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Auckland: Four Laws of Tech Product Economics

There are some fundamental laws of tech product economics (especially software) that should drive executive-level decisions about business and product strategies. It’s easy to forget them, or decide they don’t apply to our special situation. We’ll unpack a few while we share some war stories.

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The Software Development Deli Counter

The revenue side of the house often believes that incremental budgets – or major deals – all that it takes to add new items at the top of the development queue. Like ordering a custom-built sandwich at the deli counter…

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Productivity vs. Responsiveness

Engineering teams focus on overall productivity and repeatability. Sales teams want account-level responsiveness. How can product managers mediate this inevitable conflict?

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Let’s Fire a Few of Our Customers

We may be over-investing in a few outlier prospects and neglecting our core customers. How do we frame this and get support to fire one or two?

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Will 2016 Be The Year Of The Unicorn Apocalypse In Silicon Valley?

Forbes

From Forbes’ Leadership blog: my comments about the impending Unicorn Apocalypse. What happens when a few highly visible startups stumble and funding slows down?

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Four Laws Of Software Economics (Part 4)

There are a lot of inputs to product strategy including advisory boards, customer forums, sales teams and ROI prioritization algorithms. None are sufficient on their own: we have to develop and apply strategic judgment, and test that in the marketplace.

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Four Laws Of Software Economics (Part 3)

The software bits we release are not the whole product, but a part of the product. We need to make sure we ship a whole product, which includes a compelling story of interest to customers. Strategy, segmentation and customer joy matter.

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