Interviewing Like A Product Manager

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In a job search, *you* are the product that you’re trying to market. Look for ways to apply your product management skills to yourself: segmentation/targeting, turning features into benefits, and solution selling. Become your own demo.

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Portfolio Thinking: A Platform Example

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Product management is about allocating scarce resources across existing products/services while exploring new opportunities. We need to combine top-down, bottom-up and market-in approaches to make good decisions.

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Product Spending and Implied Strategy

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We make day-by-day or story-by-story prioritization choices without noticing the cumulative impact of those choices. But they add up. How can we easily see our implied product priorities?

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Appallingly Unfortunate Mobile Ad

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Sometimes, ad-serving technology serves up exactly the wrong thing. Laugh or cry?

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Prioritization Requires Strategy

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Team-level priorities and backlogs need to be anchored to broader technical and business goals. Here’s how one product leader is getting her various pieces lined up.

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Why (Agile) Program Management Tools Don’t Help (Agile) Product Managers

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Program management tools need the output of a good product management process, but the same tools don’t work for both purposes. Some thoughts on what product managers need to make good decisions…

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A Strategic Tool Chain

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Scott Sehlhorst’s thoughtful diagram of strategic steps for successful products. This picture is certainly worth 1000 words.

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Your Next Developer Costs $1M/Year in Revenue

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Before you ask for additional technical staff for your product, give a thought to the revenue implications. Eventually, your development team has to earn enough to pay for itself — and a lot of other people.

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A Brilliantly Awful Customer Experience

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Today’s example of a terrible product process, highlighted by a cheerful pseudo-personal note with instructions for undoing the provider’s ineptitude.

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Stone Soup and Leadership

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Stone soup is a folk tale about motivation and cooperation. It applies directly to our work as product managers, since we don’t have the authority to force cooperation or alignment. We have to provide leadership, motivation, and clarity of goals.

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