A VP Product’s Checklist

VPs of Product Management have to create the conditions for individual product managers to succeed. This includes organizational, process, hiring/mentoring and cross-functional leadership — plus buy-in at every level. What goes on a new VP’s checklist?

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Will 2016 Be The Year Of The Unicorn Apocalypse In Silicon Valley?

Forbes

From Forbes’ Leadership blog: my comments about the impending Unicorn Apocalypse. What happens when a few highly visible startups stumble and funding slows down?

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2015: A Strong Product Year

EOY

Appreciative hat tips to bloggers, events, podcasts and product-specific tools that caught my eye during 2015. An embarrassment of riches!

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Four Laws Of Software Economics (Part 4)

There are a lot of inputs to product strategy including advisory boards, customer forums, sales teams and ROI prioritization algorithms. None are sufficient on their own: we have to develop and apply strategic judgment, and test that in the marketplace.

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Four Laws Of Software Economics (Part 3)

The software bits we release are not the whole product, but a part of the product. We need to make sure we ship a whole product, which includes a compelling story of interest to customers. Strategy, segmentation and customer joy matter.

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Four Laws Of Software Economics (Part 2)

If all of the profits are in the nth copy of software that we sell, we need to understand the Law of Build Once, Sell Many. Building for market segments is different (better) than custom development or professional services.

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Four Laws Of Software Economics (Part 1)

It’s a fact: your development team will never, ever, ever be big enough. As a software executive or product lead, how should knowing that change your actions or decisions?

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Interviewing Like A Product Manager

In a job search, *you* are the product that you’re trying to market. Look for ways to apply your product management skills to yourself: segmentation/targeting, turning features into benefits, and solution selling. Become your own demo.

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Portfolio Thinking: A Platform Example

Product management is about allocating scarce resources across existing products/services while exploring new opportunities. We need to combine top-down, bottom-up and market-in approaches to make good decisions.

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Product Spending and Implied Strategy

We make day-by-day or story-by-story prioritization choices without noticing the cumulative impact of those choices. But they add up. How can we easily see our implied product priorities?

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