Services

Mironov Consulting brings deep, hands-on experience to a range of product management problems. Services include:

Pricing, Packaging and Business Models

Most software companies spent tremendous energy creating their products, but lack a clear strategy for how to make money for what they produce. They are unclear about the rights unit of pricing, best practices for defining packages with appropriate features, and don’t have persuasive ROI models that customers relate to. With decades of experience across all kinds of pricing models (license, subscription, transactional, freemium), Mironov Consulting can help build a pricing strategy that encourages the right customer behaviors while also increasing revenue.

Technology Roadmaps

Most product teams have a short-term plan for their next release, and a five year corporate vision. They lack an actionable, consensus-built roadmap that covers the next 6 to 18 months which can withstand scrutiny from Sales and the marketplace. Mironov Consulting has helped dozens of companies with roadmap processes that deliver great products as well as organizational agreement.

Organizational Design and Agile Transformation

How should product management be organized, and where should it report? How many PMs do you need? What are the symptoms of chronic understaffing? Every company is different, but guidance from PM thought leaders can quickly cut through to the issues. Find out what works, and how other companies have constructed their product teams.

Meanwhile, the software development world is rapidly moving to Agile approaches. Product management has mostly been on the sidelines, waiting to see how this will change their processes and deliverables. Rich Mironov has been a thought leader in both the product management and Agile communities, lobbying for clear roles and appropriate staffing to give Agile teams what they need to succeed.

Hands-On Product Management (Part/Full Time)

Technology PMs have a complex role, with a wide range of deliverables and organizational interfaces. If you’re missing the product management function completely, or are short-staffed, bringing in a very seasoned PM may be more practical than defining individual projects. Mironov Consulting can mobilize some of the most experienced product managers and PM executives in the world.

Customized On-Site Training and Workshops

Product management is a complex contact sport. If your team needs hands-on training tailored to a specific situation, staff configuration, or product stage, we can custom-craft a solution. Time permitting, most custom classes include hands-on workshop time so that PMs can learn by doing as well as learn by listening.
Agile teams are often eager to apply their best tools to onsite workshops: building and prioritizing a backlog of what’s most important to learn in the limited time available.

Competitive Analysis and Secret Shopper

How does your product really compare with competitors, and what do customers say are the most important features? How do prospects evaluate and price out your offerings? What does the competition say about you when you’re not in the room? These are very difficult questions to answer well, especially for product teams that are already pulled in other directions. An outside expert provides unbiased research, focused energy, and experience with similar products.

Call us to talk about your specific situation and needs.