What: Executive Certificate in Productizing Innovation
Where: Leavey School of Business, Santa Clara University
When: Six day program on Sept 8-9, Sept 15-16, and Sept. 22-23

Rich is excited to be an instructor for this new program at Santa Clara/Leavey.  It is designed to deliver “next day” skills that participants can put into immediate use, plus data analytics and empirical theory around the product innovation process.

Rich will be covering some core product/innovation topics during the Sept 9th session with a mix of presentation materials and student exercises:

  • Product management organizations and working with peer organizations
  • Innovation challenges in execution-driven organizations
  • Product objectives versus product management objectives
  • Pricing and forecasting