I was honored to keynote Tolpagorni’s annual Market Insights conference:

What: Market Insights Conference
Where: Stockholm, Sweden
When: 13/14 November
Hosts: ProductManagement.SE (TolpagorniTwo-page event summary


As part of the program, I ran a workshop on early validation of product ideas.  (Heavy debts to Lean Startup/LeanUX and Luke Hohmann’s Innovation Games.)  We pushed attendees out of their comfort zones to call prospects for reactions to quick concepts.

I also presented this slightly overblown view of Silicon Valley’s network effects and tech culture.  Goal: drive discussion about what can be borrowed to other tech centers like Stockholm, and what resources/attitudes are harder to copy.

My thanks to the Tolpagorni team for a wonderful week of joint client work, open events and formal workshops.