FIR B2B Podcast: How Product Managers and Marketers Can Work Together

Podcast on how marketers and product managers can work well together, and the importance of deeply understanding customer needs before building products or marketing campaigns .

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Stone Soup and Leadership

Stone soup is a folk tale about motivation and cooperation. It applies directly to our work as product managers, since we don’t have the authority to force cooperation or alignment. We have to provide leadership, motivation, and clarity of goals.

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