Frankfurt, 17 April 2018: ISPMA Software Product Summit Keynote

Rich Mironov will keynote the Software Product Summit in Frankfurt. His talk will be on “Product Leadership Success: Lessons from Silicon Valley.”

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Your Audience’s Real Roadmap Questions

Your different audiences have different (often opposing) goals and incentives, which means they probably want different product decisions and therefore different roadmaps. You need to understand and anticipate their agendas.

What are the questions that various groups really want to ask, and how does that shape our roadmap conversations?

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Santa Clara: Certificate in Productizing Innovation

Rich will join the SCU/Leavey faculty on Sept 9th as part of their new Certificate in Productizing Innovation program. He will cover core product management and tech innovation topics.

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Selling Vs. Learning

Product managers must be part of the (enterprise) selling process. But selling and learning are hard to do at the same time with the same customer. How do we create separate learning opportunities with a wide range of customers and prospects to deeply understanding markets, segments and fundamental needs?

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Market-Facing Skills for Product Managers/Owners

Product managers (owners) need to drive market acceptance and actual user adoption, not just on-time software delivery. What market-facing skills does this demand?

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Podcast: Organizational Anthropology

Individual product managers are focused on their individual products/services, but product leaders need to think about their organizational context: how do we get things done? What motivates each functional group and how do we align incentives? Can we get out ahead of inevitable resource conflicts?

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Building the RIGHT Thing @ AgileCamp SV

What do markets and customers need? Most agile discussions focus on building things *right*; we’ll focus on building the right things, validation and avoiding 100% waste.

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FIR B2B Podcast: How Product Managers and Marketers Can Work Together

Podcast on how marketers and product managers can work well together, and the importance of deeply understanding customer needs before building products or marketing campaigns .

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A VP Product’s Checklist

VPs of Product Management have to create the conditions for individual product managers to succeed. This includes organizational, process, hiring/mentoring and cross-functional leadership — plus buy-in at every level. What goes on a new VP’s checklist?

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Making The Right Strategic Choices in Product Portfolios (RallyON)

Most agile improvement is focused on development teams, but most product failures happen before the first developer is assigned; before the first user story is written. How do we apply good validation, portfolio strategy and executive-level organizational thinking to building the RIGHT products?

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