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Talks and Presentations
I’m lucky to have frequent opportunities to give talks, presentations and papers - and to participate in panel discussions. Here are some recent items:
- SaaS: Chefs and Grocers, a humorous April ‘07 presentation for SVPMA on the how licensed software vendors ("grocers") think differently from service-model software vendors ("chefs") and the mental challenge of shifting from one to the other. [PowerPoint]
- Service-versus-Product Survey, a survey I conducted identifying differences in “product” PMs and “service” PMs approaches. This highlighted shorter sales cycles for services; SMB targeting; feature over-design; and which marketing deliverables PMs need. Survey included 204 respondents January-March ‘07, primarily from the Product Bytes list and SVPMA. [HTML]
- Issues in Shifting from a Product-Based Business Model to a Service-Based Model, a paper for the Berkeley-Tekes Service Innovation Conference (April ‘07) on how SaaS can reshape revenue cycles, marketing strategy and customer usage information (MS Word). There was also a short slide deck presented at the conference itself [PowerPoint]..
- Targeting for Start-Ups was a short guest lecture for Jack Fuchs’ Haas MBA class on entrepreneurship. It briefly mentions Xequte and AirMagnet while exploring how small companies need to target their products and marketing. Feb ‘07.[PowerPoint].
- A Day in the Life of a Product Manager touched on day-to-day challenges of PMs. This was part of Haas’ Executive MBA track on Product Management, Spring ‘07. [PowerPoint].
