There’s a dog whistle problem with critical phrases that Engineering VPs (and product managers) repeatedly speak but which can’t be heard by sales people or executives: “There is no slack in our development schedule. We’re fully booked.” …and… “If we make this new customer commitment, we will have to pull technical staff away from projects we have already committed to customers. That means slipping project ABC.”
When opening up a new product management position (or any job), it’s easy to over-specify what candidates must have. We risk finding no candidates at all, or missing those with unique skills and backgrounds, so it helps to clearly prioritize our requirements.