How does enterprise product management differ from mass-market consumer product management? We’ll look at organizations, politics and experiments… and why “experiments” mean very different things in B2C and enterprise/B2B.
Rich Mironov keynoted the ISPMA’s Software Product Summit in Frankfurt, with a talk on “Product Leadership Success: Lessons from Silicon Valley.” Themes were the continuing dominance of software; critical need for product managers to do real market validation; and a focus on paying customers (rather than internal stakeholders).
Product managers need to talk — often — with actual end users and buyers. We need to listen, interview, understand and empathize with paying customers. Unmediated by marketing, sales or researchers. What organizational barriers block this essential work, and can we remove some of them?
Brainmates hosted this Sydney talk on building and scaling product management teams. We focused on initial product hires, division of labor as teams grow, and owning end-to-end bits of value. And we laughed about product challenges that the entire group shares.
Product Anonymous Melbourne hosted Rich’s talk on building and scaling product management teams. We focused on initial product hires, division of labor as teams grow, and owning end-to-end bits of value.
I joined Shane Hastie’s InfoQ podcast for a high-speed talk about building the right things; how engineering teams worldwide are similar; and the importance of bringing development teams into close contact with real customers.