Santa Clara: Certificate in Productizing Innovation

Rich will join the SCU/Leavey faculty on Sept 9th as part of their new Certificate in Productizing Innovation program. He will cover core product management and tech innovation topics.

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Frankfurt: ISPMA Software Product Summit Keynote

Rich Mironov keynoted the ISPMA’s Software Product Summit in Frankfurt, with a talk on “Product Leadership Success: Lessons from Silicon Valley.” Themes were the continuing dominance of software; critical need for product managers to do real market validation; and a focus on paying customers (rather than internal stakeholders).

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Dublin: What Your Roadmap Audiences Are Really Thinking

Product Tank Dublin hosted Rich Mironov’s talk on internal stakeholders, their competing goals, and what they look for in your roadmaps.

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Talking Directly with (Real) Customers

Product managers need to talk — often — with actual end users and buyers. We need to listen, interview, understand and empathize with paying customers. Unmediated by marketing, sales or researchers. What organizational barriers block this essential work, and can we remove some of them?

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