Agile Product Manager Dilemma

Rich Mironov presented a talk on “The Agile Product Manager/Product Owner Dilemma” at PMEC in San Jose.  This generated some lively discussion about how Product Management is different in agile organizations (especially Scrum teams) and the challenges of Product Owners who lack Product Management support or experience. What: “The Agile Product Manager/Product Owner Dilemma” Part of: PMEC 2009, AIPMM’s Product Management Education Conference When: Tues, Nov 17th at 11:00 AM as part of a two-day event Where: The Fairmont San Jose, 170 South Market Street, San Jose, CA, www.aipmm.com Rich has championed discussions within the Agile community about the need for product strategy and business-level planning – and how it needs to wrap around the software development process.  He is…

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Role of PM When Development Goes Agile (webinar)

Steve Johnson, Pragmatic Marketing Instructor, and Rich Mironov, Enthiosys CMO, co-presented a webinar. What: Role of Product Management When Development Goes Agile When: Friday, Nov 6th, 10:00 AM – 11:00 AM PST Replay the recorded webinar here The Pragmatic Marketing Framework has guided product managers for more than 15 years. Periodically – and very carefully – Pragmatic Marketing updates it to align with current best practice. This webinar is an update to the “Role of Product Management When Development Goes Agile” session presented last year.  What is the role of product management in an agile environment? Is the role of product owner something different? Developers often see product managers as technical resources. Agile seems to have made this orientation worse,…

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Keeping Your Product Management Job

Rich Mironov gave a talk to the Northern California Product Development and Management Association (Norcal PDMA). What: “Keeping Your Product Management Job: Understanding what your internal counterparts really want from you” When: Weds, October 21, 6:30 – 8:30 PM Where: Hilton Garden Inn 840 E. El Camino Real, Mountain View We also gave away autographed copies ”The Art of Product Management” Product management is a complex role which varies widely from company to company.  It’s hard enough to figure out what your priorities and boundaries are, and then to educate your executives on how to recognize good product management. Even harder is to get recognition for your contributions from your peers/constituents in Sales, Engineering and the executive suite. Each sees…

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Agile 2009: Product Management/Ownership and Business Agility

Now that I’m unpacked from Agile 2009 in Chicago, I wanted to share a few highlights from the conference: [1]  Product Manager/Product Owner track.  On behalf of Enthiosys, I was proud to chair a new track this year for product manager/product owner topics and speakers, co-chaired by Steve Johnson of Pragmatic Marketing with able help from Scott Sehlhorst, Laureen Knudsen and Jennifer Fawcett.  This let us highlight growing discussion (and spark some energetic disagreements) about who-does-what in agile product management and product ownership, and the need to inject solid product strategy and serious business inputs into agile software development processes. 

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Forrester Podcast with Tom Grant

The Heretech is Tom Grant‘s blog for Forrester on technology product management.  His August 18th podcast with Rich Mironov covered a range of topics including agile and PM; product innovation and B2B products worth loving; where to look internally for good PM candidate; parenting as metaphor for product management; and dinosaur extinction theories. Tom’s light touch and literary allusions (“Dinosaurs in the Hands of an Angry God”) always make for good listening. Hear this podcast

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Product Camp NYC

We were thrilled that the P-Camp/Product Camp movement arrived in The Big Apple on July 18th, and that Rich Mironov was able to participate: What: Product Camp NYC Where: Down Town Association, 60 Pine Street, New York City 10005 When:  Saturday, July 18, 2009, 8:00 am to 4:30 pm Cost: Free, more information here Organized by: New York Product Management Association ProductCamps are collaborative, user organized professional conference, focused on Product Management and Marketing topics. At ProductCamp, everyone participates in some manner: presenting, leading a discussion, showcasing a best practice, or sharing their experiences. Others help with logistics, securing sponsorships, organizing sessions, or settng up/cleaning up.  This is a self-organizing collaborative event that is designed be a fun, rewarding and…

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Agile Transformation Seminar

Rich Mironov keynoted a one-day seminar on Agile Transformation, hosted by IBM, entitled “Mitigating Risk with Agile Development: Great Software, Great Business Results Where: IBM Innovation Center, 2929 Campus Drive, Suite 275/2nd floor, San Mateo, CA When: Thursday, April 30, 9:30 – 3:30 Presenters:  Rich Mironov (CMO, Enthiosys); Johnny Scarborough (VP Product Engineering, GlobalLogic); Damon Poole (CTO, AccuRev) and Bill Leech (agile practitioner, CNET). This one-day session included detailed presentations, interactive exercises and open discussion on: Agile development approaches including distributed agile methods, the history of agile, and agile manifesto A detailed walk-through of Scrum, one agile approach The organizational changes required for successful agile adoption: executive commitment, cross-functional teams, and coaching Hear first-hand from one of your peers about…

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Pricing, Business Models, and What Things are Worth (Workshop)

Rich Mironov led a workshop for SVPMA on “Pricing, Business Models, and What Things are Worth: How to make money in difficult times. “ When: Saturday, April 25th, 9AM – Noon Where: TechMart, 5201 Great America Parkway, Santa Clara Cost:  SVPMA Members $25, Non- Members $40.  ($10 additional on day of event) This half-day workshop covered the essentials of pricing, business models and profit engines: how we make money from our products, and how we can make more?  We focused less on specific prices (how much is it) than on matching prices to customer-perceived value and on pricing units (per seat, per photo, per share of stock sold).  We also talked about getting value from later product releases, where customers…

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Strategic Pricing for Start-Ups and New Products

How do we understand customer value and relevant pricing units in entirely new markets?

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Second Annual P-Camp

Led by Rich Mironov, Enthiosys was thrilled to host and co-sponsor the second annuual P-Camp.  It had twice the attendees and sessions as our first event in 2008.When: Saturday, March 14th, 2009 from 9:00AM to 4:00PM+ Where:  Yahoo! Building C, 701 First Ave, Sunnyvale Cost:  FREE! and included lunch plus an event t-shirt. Building on the first P-Camp in March-08, this year’s event brought together hundreds of product managers for industry panels, informal discussion groups, presentations, panels, personal networking, innovation, creativity, fun and food.  We talked, shared, played some Innovation Games, created a schedule wall of sessions, and designed our own product boxes. Sponsors Thanks to the following for helping make this a free event:   Events, Panels and Talks…

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