There are some inherent mis-alignments among internal stakeholders that can complicate enterprise product planning and roadmapping. How do we understand these systematically instead of as personal confrontations?
Software is intangible: it doesn’t have weight or size or per-unit manufacturing costs. But if we’re in the software business, we have to assign units and prices that reflect our value to customers. And we should be mapping out pricing strategy before we start development, not the day before product launch.
How does enterprise product management differ from mass-market consumer product management? We’ll look at organizations, politics and experiments… and why “experiments” mean very different things in B2C and enterprise/B2B.
We can’t do everything, even if our executives believe we can. So how do we decide what to focus on – and say NO to a huge stack of good ideas that crowd out the best ideas? Bruce McCarthy and Rich Mironov joined Product Tank Auckland to talk about frameworks, collaboration and executive interrupts.
Rich joined Lou Rosenfeld’s design podcast to talk about cross-functional collaboration between product and design; CEO perceptual biases; scaling up product organizations; and Enterprise Experience 2019 conference.