How to Make Time for Customer Interviews & Validation

Product leaders need to push their teams toward regular direct user/customer feedback, unmediated by sales or marketing or support. I’m suggesting one live user interview per week. But how can we find time for that, and make it important enough to compete with other urgent work?

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IoT Product Podcast: You Can’t Outsource Strategy

Daniel Elizalde’s IoT podcast covers product leadership, tools, and strategy. I joined this episode to map my 4 Laws of Software Economics to IoT and mixed software/hardware. We also talked about listening directly to customers/ users/ prospects and distinguishing segments from individual accounts.

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Visual Notes from Pitney Bowes Product Management Summit

Visual notes from Rich’s keynotes at Pitney Bowes Product Management Summit. Talks were on “Common SAAS Pitfalls, and How to Avoid Them” and “Building Better Business Cases.”

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Talking Directly with (Real) Customers

Product managers need to talk — often — with actual end users and buyers. We need to listen, interview, understand and empathize with paying customers. Unmediated by marketing, sales or researchers. What organizational barriers block this essential work, and can we remove some of them?

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Podcast: Perspectives on Product Management

A Product That Counts podcast pulling together interviews from 5 product thinkers: what makes good products, good product managers, and scalable organizations

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FIR B2B Podcast: How Product Managers and Marketers Can Work Together

Podcast on how marketers and product managers can work well together, and the importance of deeply understanding customer needs before building products or marketing campaigns .

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Agile2016 Innovation & Product talks

For those who missed this year’s Agile Alliance conference in Atlanta (July 25-29), Rich gave talks on “Intro to Agile Product Innovation” and “Intro to Agile Product Management.” Both were for general agile audiences, geared to those working on (or coaching) agile development teams, and emphasizing the revenue-generating market side of the software business. LeanUX / Lean Startup practitioners will recognize many of the themes.

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The DIY Illusion

It’s easy to believe that broadly available commercial products don’t give us exactly what we want, but that our internal team can quickly whip up precisely the right thing. This ignores some fundamental economics of software commercialization.

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Everyday Innovator Podcast: Product/Organizational Challenges

Chad McAllister invited me to join his Everyday Innovator Podcast. We talked about coaching new product managers, organizational challenges and how to overcome them, making time to talk with lot of customers/prospects, and approaches to corporate innovation.

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Unpacking Business Value (AgileCamp Dallas Keynote)

The AgileCamp organizers have generously invited me to kick off the Dallas event with a keynote on unpacking business value. We’ll look at things from “the business side” ahead of a full day of Agile and Lean practices.

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