A wide-ranging conversation about product leadership, stakeholders, understanding our different audiences.
I’ve been following Nandini Jammi’s truth-affirming work at Sleeping Giants for the last four years, which is suddenly now in the mainstream with support of like-minded social action organizations and a rebellion of Facebook advertisers. She and co-founder Claire Atkin have just launched a for-profit company called Check My Ads…
Sending an expensive B2B sales team out to discover what we should build isn’t a great strategy. We should do less expensive, unemotional, non-commissioned validation and learning before scaling up our selling effort.
There are no generic or universal KPIs, since every business has unique aspects. So if we want KPIs for a B2B/enterprise company, where would we start? And how do we avoid committing to improvements in metrics/KPIs before understanding our current scores (or situation)?
As product folks, we should be responsible for reasonably anticipating misuses of our products, as well as harm that flows from fundamental product/economic goals. It’s not clear how we step up to this, though.
An episode in ChadMcAllister’s Everyday Innovator series featuring Felicia Anderson and me on “How Product Managers Can Work Effectively With Data Scientists”