Hiring Enterprise Sales Teams Ahead of Product/Market Fit

Sending an expensive B2B sales team out to discover what we should build isn’t a great strategy. We should do less expensive, unemotional, non-commissioned validation and learning before scaling up our selling effort.

Read more
 

Starter KPIs for B2B/Enterprise

There are no generic or universal KPIs, since every business has unique aspects. So if we want KPIs for a B2B/enterprise company, where would we start? And how do we avoid committing to improvements in metrics/KPIs before understanding our current scores (or situation)?

Read more
 

Product Consequences and a Product Code of Ethics?

As product folks, we should be responsible for reasonably anticipating misuses of our products, as well as harm that flows from fundamental product/economic goals. It’s not clear how we step up to this, though.

Read more
 

April 6: Moving Up Into Product Leadership (online)

A half-day workshop on leading product management teams, sponsored by INDUSTRY. We’ll dig into what product leaders do, ways to structure product teams, and how to signal interest in this role.

Read more
 

Sept 21-23: Hiring a Head of Product (Boston)

Business of Software

Most companies that need a Head of Product Management don’t know how to find one. They write kitchen sink job descriptions; look for subject expertise instead of product expertise; fail to organize their interview process; and eventually give up on hiring the right product leader. (Or repeatedly hire wrong folks who don’t stay.) This talk will disassemble the problem, then offer recommendations for getting it right.

Read more
 

Podcast: Creating a Thriving Product Organization

This podcast on Creating a Thriving Product Organization covered a lot of ground: becoming a product leader; what to do in your first month on the job; conditions that enable product teams to be their best; and Impostor syndrome.

Read more
 

Podcast: How Product Managers Can Work Effectively With Data Scientists

An episode in ChadMcAllister’s Everyday Innovator series featuring Felicia Anderson and me on “How Product Managers Can Work Effectively With Data Scientists”

Read more
 

Reorganizing Product Teams

Restructuring product management teams is challenging: there’s no universal “best practice” or generic org chart, and people issues are the tough ones. We step through two examples of redefining what product folks do…

Read more
 

Webinar: Product Management Tips For Data Science Projects

Synerzip webinar for product managers (and others) with tips for working with data scientists and DS/AI/machine learning projects.
How do we provide additional context? Understand possible failure modes? Define “done” operationally rather than academically?

Read more
 

Melbourne/Sydney: Leading The Product Conference

Rich Mironov was MC for Australia’s largest product conference in Melbourne and Sydney (October 2019). Organized by Brainmates, this year featuring Radhika Dutt, Bruce McCarthy, John Zeratsky, Sally Foote, and Audrey Cheng — plus Rich’s personal reflections on three decades of increasing visibility for product management.

Read more