Cambridge: Software Pricing Demystified (Business of Software Europe)

Software is intangible: it doesn’t have weight or size or per-unit manufacturing costs.  But if we’re in the software business, we have to assign units and prices that reflect our value to customers.  And we should be mapping out pricing strategy before we start development, not the day before product launch. 

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Seattle: Understanding Enterprise Product Companies

How does enterprise product management differ from mass-market consumer product management? We’ll look at organizations, politics and experiments… and why “experiments” mean very different things in B2C and enterprise/B2B.

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Podcast… “The Rich Mironov Hypothesis: Great Product Leadership is Both Subtle and Slow to Pay Off”

Holly Hester-Reilly’s Product Science Podcast brings me in for an episode called “The Rich Mironov Hypothesis: Great Product Leadership is Both Subtle and Slow to Pay Off”

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Videocast: Transforming with Truly Effective Product Management

Vantiq’s Blaine Mathieu talks with Rich about digital transformation, software product management, waterfall, metrics, and CEOs as our primary source of customer input

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My Stories Are Too Short…

My team says that my stories are too short, insufficient. Except when they say I’m long-winded, overspecifying HOW instead of WHAT. What’s really happening? Thoughts on engaging with our teams to unpack issues and work better together.

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Auckland: “Saying No to Good Ideas”

We can’t do everything, even if our executives believe we can.  So how do we decide what to focus on – and say NO to a huge stack of good ideas that crowd out the best ideas? Bruce McCarthy and Rich Mironov joined Product Tank Auckland to talk about frameworks, collaboration and executive interrupts.

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Why CEOs Should Not Be Our Primary Source of Customer Input

It’s easy for CEOs to think that they personally are the best-informed people within their companies about what customers need and what markets want. In reality, product and design teams have the time, focus, expertise, and large numbers of non-selling interviews to do more objective validation of product ideas.

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Rosenfeld Podcast: Managing Multiple Points of View

Rich joined Lou Rosenfeld’s design podcast to talk about cross-functional collaboration between product and design; CEO perceptual biases; scaling up product organizations; and Enterprise Experience 2019 conference.

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What Do Product Leaders Worry About? (Survey)

My year-end survey of 120 product leaders about their top issues: building the right thing, portfolio trade-offs, training/mentoring, capturing authority, and others – including getting products built and to market.

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Podcast: The Evolution of Tech Product Management

In this Product Leadership podcast, we talked about the evolution of tech product management; empathy as a core skill of product leaders; that we shouldn’t be envious of the biggest or shiniest tech companies; and why product managers shouldn’t claim to be the CEOs of their products.

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