Product Camp NYC

We were thrilled that the P-Camp/Product Camp movement arrived in The Big Apple on July 18th, and that Rich Mironov was able to participate: What: Product Camp NYC Where: Down Town Association, 60 Pine Street, New York City 10005 When:  Saturday, July 18, 2009, 8:00 am to 4:30 pm Cost: Free, more information here Organized by: New York Product Management Association ProductCamps are collaborative, user organized professional conference, focused on Product Management and Marketing topics. At ProductCamp, everyone participates in some manner: presenting, leading a discussion, showcasing a best practice, or sharing their experiences. Others help with logistics, securing sponsorships, organizing sessions, or settng up/cleaning up.  This is a self-organizing collaborative event that is designed be a fun, rewarding and…

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Agile Transformation Seminar

Rich Mironov keynoted a one-day seminar on Agile Transformation, hosted by IBM, entitled “Mitigating Risk with Agile Development: Great Software, Great Business Results Where: IBM Innovation Center, 2929 Campus Drive, Suite 275/2nd floor, San Mateo, CA When: Thursday, April 30, 9:30 – 3:30 Presenters:  Rich Mironov (CMO, Enthiosys); Johnny Scarborough (VP Product Engineering, GlobalLogic); Damon Poole (CTO, AccuRev) and Bill Leech (agile practitioner, CNET). This one-day session included detailed presentations, interactive exercises and open discussion on: Agile development approaches including distributed agile methods, the history of agile, and agile manifesto A detailed walk-through of Scrum, one agile approach The organizational changes required for successful agile adoption: executive commitment, cross-functional teams, and coaching Hear first-hand from one of your peers about…

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Pricing, Business Models, and What Things are Worth (Workshop)

Rich Mironov led a workshop for SVPMA on “Pricing, Business Models, and What Things are Worth: How to make money in difficult times. “ When: Saturday, April 25th, 9AM – Noon Where: TechMart, 5201 Great America Parkway, Santa Clara Cost:  SVPMA Members $25, Non- Members $40.  ($10 additional on day of event) This half-day workshop covered the essentials of pricing, business models and profit engines: how we make money from our products, and how we can make more?  We focused less on specific prices (how much is it) than on matching prices to customer-perceived value and on pricing units (per seat, per photo, per share of stock sold).  We also talked about getting value from later product releases, where customers…

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Second Annual P-Camp

Led by Rich Mironov, Enthiosys was thrilled to host and co-sponsor the second annuual P-Camp.  It had twice the attendees and sessions as our first event in 2008.When: Saturday, March 14th, 2009 from 9:00AM to 4:00PM+ Where:  Yahoo! Building C, 701 First Ave, Sunnyvale Cost:  FREE! and included lunch plus an event t-shirt. Building on the first P-Camp in March-08, this year’s event brought together hundreds of product managers for industry panels, informal discussion groups, presentations, panels, personal networking, innovation, creativity, fun and food.  We talked, shared, played some Innovation Games, created a schedule wall of sessions, and designed our own product boxes. Sponsors Thanks to the following for helping make this a free event:   Events, Panels and Talks…

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Strategic Pricing (MIT Sloan School)

Rich Mironov gave a talk at MIT’s Sloan School of Management on “Strategic Pricing for Start-ups, New Products and Innovations.” This was for Sloan/MIT students and community members only, hosted by the MoMIT, MIT Mobile Media and Internet Technology Club. What: “Strategic Pricing for Start-ups, New Products and Innovations” When: Feb 25th, 2009 Where: Sloan School/MIT, 50 Memorial Drive, Cambridge, MA The talk was on basics of pricing strategy for start-ups and companies with truly new offerings – that don’t have existing competitors or market assumptions about prices, pricing units, or business models.  It includes a real-life case study from a successful (IPO) start-up where Rich led product management/product marketing/pricing.   PDF of slides  

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Customer Input and Planning Horizons (Haas Executive Education)

Rich Mironov returned to the Haas School’s Product Management Executive Education series, “Product Management: Translating Market Opportunities into Profitability,” for a lecture on product management titled “Customer Input Approaches and the Product Planning Horizon”.  This session included an in-person version of the Innovation Game “Buy A Feature.” In a program primarily taught by Haas’ distinguished faculty,  Rich was (at the time) the only product management practitioner on the program’s teaching staff. Where: Haas School of Business, University of California, Berkeley, CA When: Tuesday, November 4, 2008 (the full program runs Nov 3 through 7) The Berkeley Center for Executive Development draws on the rich resources, talent and perspectives of top-level business educators and researchers from UC Berkeley’s Haas School of…

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Managing Internet Products (Haas)

When: Oct 6th, 4PM (Monday) Where: Berkeley’s Haas School, Cheit C110 2200 Piedmont Ave, Berkeley CA As part of the ”Managing Internet/Digital Media Products” speaker series, Rich Mironov gave a talk about “Product Management: Agile vs. Waterfall” as well as the relationship between MBA-type product managers/marketers and engineering teams.  This series is a one-unit class sponsored by the Management of Technology Program and Haas’ Digital Media and Entertainment Club (DMEC).

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P-Camp, the first Agile Unconference for Product Managers

Led by Rich Mironov, Enthiosys was thrilled to sponsoring P-CAMP, the first Agile Unconference for Product Managers and other product champions. We had more than 170 people joining us for this free Saturday event, and an additional 120 who responded but were not able to join us live.  That’s larger than the first Agile Development Conference!  (We know, because Luke helped organize that shindig.)  Participants proposed their own topics, ran discussions and panels, and networked with peers. This was so much fun that we’re already thinking about how to size this up for 2009. There is a full page of session notes and presentations on the BarCamp wiki. Among the talks and panels: * Nancy Frishberg (MSB) showed us how…

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The Accidental Agilist

Over the last few months, we’ve repeatedly heard about product managers who come back from customer visits or vacations to discover that their engineering teams have “gone agile” without telling them. After which, the PMs scramble to figure out how their roles and deliverables are different under a new development model. They are either shut out of their organizations or abdicating a critical part of the product management mission. What we see at Enthiosys, nearly every day, is that Agile delivers more and better software; that product managers are an irreplaceable part of that improvement; and the PM function needs to be a champion of business improvements. All of which requires PMs to be intimately involved in the daily activities…

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A Planetary View of Agile Product Management

Product management is involved with most internal groups, but not equally and not all at the same time. PMs need to exert enough gravitational pull to keep each organization in its correct orbit, and still save some energy for customers. So let’s give our planetary analogy a spin. Starting with Engineering… In the traditional waterfall model, a typical project is scheduled for 9 months, but inevitably takes a year to complete. So we’ll assign classic software development groups to Earth in our product solar system, with a 365 day cycle.

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