Category: Requirements

Four Laws Of Software Economics (Part 4)

There are a lot of inputs to product strategy including advisory boards, customer forums, sales teams and ROI prioritization algorithms. None are sufficient on their own: we have to develop and apply strategic judgment, and test that in the marketplace.

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Four Laws Of Software Economics (Part 3)

The software bits we release are not the whole product, but a part of the product. We need to make sure we ship a whole product, which includes a compelling story of interest to customers. Strategy, segmentation and customer joy matter.

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she-needs

Tuesday is Female Pronoun Persona Day

As a long-time B2B infrastructure product manager, I’m used to thinking about my customers as guys. IT managers and directors, 30-50, developers or sys admins who’ve been pushed up into management, frustrated, under-appreciated and under-resourced, pale from weekends spent inside… I’m exaggerating on purpose. Rrecent chats with three women who run IT groups reminded me that we (product managers) need to channel our diverse customer base — wherever it leads us.

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Enhancement Requests are Personal and Political, Not Just Analytical

As data-driven product managers, we’d like to pretend that incoming technical requests are simply transactional. In the real world, though, real people and real agendas are involved. And that means there’s a personal and political context to consider when prioritizing demands on our already-overloaded development organization.

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rotary phone

The Power of a Few Customer Calls

Talking with even a few users/customers can make the difference between potentially good ideas and actual improvement. Between “I think…” and “here’s what I heard from live customers…”

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Panning for Gold in the Input Stream

Sorting through the chaotic mess of customer input streams is like panning for gold. Big rewards when you find a nugget, but a lot of hard work sifting through tons of obvious, repetitive, incremental suggestions.

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Video: Importance of Roadmapping

Magnus Billgren of Tolpagorni Product Management talks with Rich Mironov about the importance of roadmaps as part of a coherent product strategy. How do we handle customer requests that are not in plan? This was taped during Tolpagorni’s Product Leadership Days, March 2012.

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Webcast with John Peltier

John Peltier is a seasoned product manager out of Atlanta, and does a periodic  webcast with guest product folks posted originally on his Product Owner Vision blog.  He generously included me in an interview posted on12 December 2011.  We recorded a half hour discussion covering: How Product Camps can increase awareness among senior and executive

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