Prof. Kumar Sarangee of Santa Clara’s Leavey School of Business invited Rich Mironov to be a guest lecturer for his Product Market Planning and Strategy class. SCU’s Evening MBA program attracts some of the brightest students from the Valley, with a tradition of providing leadership back to technology companies.
Rich Mironov led a clinic on product management concepts for very early-stage start-ups (1 to 3 employees), hosted by Agile Entrepreneurs. Three Product Challenges for Early-Stage Entrepreneurs Three Product Challenges for Early-Stage Entrepreneurs from Rich Mironov When: Thursday July 15, 2010 Where: Fenwick & West, 801 California St, Mountain View CA Who: Hosted/presented by Agile Entrepreneurs Rich talked about what product management is, who does it at start-ups, and three things that every founder must do (or get help doing) even though there’s no product manager on board yet: Seriously listen to their market/prospects Build a thumbnail customer-side ROI Take time for whole-product thinking
Many folks have noticed (and commented) that I’m again working and writing under the “Mironov Consulting” banner. Here’s some background on this transition. I was a Principal at Mironov Consulting before, from 2001 to 2003, and again 2006-7. With the new decade, I’m again working as an independent consultant – bringing in additional talented people as client situations warrant – on a wide range of product management/product strategy issues. I loved the last 2.5 years as CMO of Enthiosys, but this gives me much more freedom to work with early-stage start-ups, write as the spirit moves me, and volunteer for community-building.
Rich Mironov’s “Art of Product Management” has been converted to Amazon’s Kindle format, and is now available for download. Get the Kindle version here or the paper version here. From the original book summary: “The Art of Product Management takes us inside the head of a product management thought leader. With color and humor, Rich Mironov gives us a taste of Silicon Valley’s tireless pursuit of great technology and its creation of new products. He provides strategic advice to product managers and tech professionals about start-ups, big organizations, how to think like a customer, and what things should cost. He also reminds us to love our products and our teams. The Art of Product Management brings together the best insights…
Rich Mironov gave a talk at MIT’s Sloan School of Management on “Strategic Pricing for Start-ups, New Products and Innovations.” This was for Sloan/MIT students and community members only, hosted by the MoMIT, MIT Mobile Media and Internet Technology Club. What: “Strategic Pricing for Start-ups, New Products and Innovations” When: Feb 25th, 2009 Where: Sloan School/MIT, 50 Memorial Drive, Cambridge, MA The talk was on basics of pricing strategy for start-ups and companies with truly new offerings – that don’t have existing competitors or market assumptions about prices, pricing units, or business models. It includes a real-life case study from a successful (IPO) start-up where Rich led product management/product marketing/pricing. PDF of slides
Much of my consulting lately involves on-demand services (aka software-as-a-service, or “SaaS”). I’m seeing ever-growing interest from business customers in subscription pricing and online services, especially since they pay much less “up front” versus software licensing. This necessarily slows down early revenue to the vendor and intensifies the need to upsell your installed base.
I spent 2006 consulting to small tech companies, including seven months as an interim executive. I also nearly co-founded a start-up. Come year-end, though, I find that I haven’t created a new company or joined a fledgling venture. This brings to mind discussions of commitment and “burning your boats.”