What: Role of Product Management When Development Goes Agile
When: Friday, Nov 6th, 10:00 AM – 11:00 AM PST
Replay the recorded webinar here
The Pragmatic Marketing Framework has guided product managers for more than 15 years. Periodically – and very carefully – Pragmatic Marketing updates it to align with current best practice.
This webinar is an update to the “Role of Product Management When Development Goes Agile” session presented last year. What is the role of product management in an agile environment? Is the role of product owner something different? Developers often see product managers as technical resources. Agile seems to have made this orientation worse, with product managers getting pulled into deeper, tactical activities. But spending so much time with internal teams means less time spent in the market as a resource for strategy and business thinking at the product level.
Rich and Steve co-chaired the new Agile Product Manager/Product Owner track at this year’s Agile 2009 conference.