What: Executive Certificate in Productizing Innovation
Where: Leavey School of Business, Santa Clara University
When: Six day program on April 20-21, 27-28, and May 4-5, 2018

Rich is excited to rejoin this program as an instructor at Santa Clara’s Leavey School of Business.  The three-week curriculum is designed to deliver “next day” skills that participants can put into immediate use, plus data analytics and empirical theory around the product innovation process.

Rich will cover some core product/innovation topics during his April 27th session with a mix of presentation materials and student exercises:

  • Product management organizations, working with peer organizations, and influence versus authority
  • Innovation challenges in execution-driven organizations
  • Product objectives versus product management objectives