What’s Your Strategic App?

assorted apps

Software companies know that their strategic applications are the ones they sell to customers for money. What about for technology-enabled companies?

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Dublin’s Software Pioneers

Rich Mironov guest-taught in Dublin, Ireland, as part of a Postgraduate Diploma in Product Management offered by Software Skillnet and the Dublin Institute of Technology (DIT). Also workshopped / lectured on agile and software product management for the Irish Software Association.

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Santa Clara MBA Lecture on Product Mgmt

Prof. Kumar Sarangee of Santa Clara’s Leavey School of Business invited Rich Mironov for a guest lecture on Product Market Planning and Strategy class.  This talk included a quick overview of what product managers are (what they do), how this fits into the overall business of creating technology, and how to think about pricing software and roadmapping.

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Strategic Pricing for Start-Ups and New Products

How do we understand customer value and relevant pricing units in entirely new markets?

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