Or how I learned to stop worrying and love market uncertainty. Every few weeks, I find myself itching to play the product management “heavy.”  This is the moment when I want to yell “….because I’m the product manager and I said so!” Not an ideal strategy for PMs or parents.  Here’s a more productive approach, with input from many other PMs. Assuming we’ve been doing our homework all along and are working with well-intentioned, rational people, we can make the following case to technical and marketing teams: