Product managers must be part of the (enterprise) selling process. But selling and learning are hard to do at the same time with the same customer. How do we create separate learning opportunities with a wide range of customers and prospects to deeply understanding markets, segments and fundamental needs?
I was honored to keynote Tolpagorni’s annual Market Insights conference in Stockholm. We talked about Silicon Valley’s strong network effect for tech companies and workshopped early validation of product ideas, waterfall Lean, Innovation Games and ways to get actionable insights ahead of full development commitment.