Product managers need to talk — often — with actual end users and buyers. We need to listen, interview, understand and empathize with paying customers. Unmediated by marketing, sales or researchers. What organizational barriers block this essential work, and can we remove some of them?
Product managers must be part of the (enterprise) selling process. But selling and learning are hard to do at the same time with the same customer. How do we create separate learning opportunities with a wide range of customers and prospects to deeply understanding markets, segments and fundamental needs?
A podcast with SC Moatti, founder of Products That Count. We discussed technology product management roles, career ladders, the critical need for cross-functional communication, how incentives shape what our peers do, and when a startup hires its first full-time product manager.