Why CEOs Should Not Be Our Primary Source of Customer Input

It’s easy for CEOs to think that they personally are the best-informed people within their companies about what customers need and what markets want. In reality, product and design teams have the time, focus, expertise, and large numbers of non-selling interviews to do more objective validation of product ideas.

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Dublin: Product Managers, Product Owners, Scalable Product Models

ProductTank Dublin is hosting a short discussion on product managers, product owners and scalable models for agile product teams. This is usually a large, loud, opinionated group — so should be exciting and unpredictable.

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Market-Facing Skills for Product Managers/Owners

Product managers (owners) need to drive market acceptance and actual user adoption, not just on-time software delivery. What market-facing skills does this demand?

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The Power of a Few Customer Calls

rotary phone

Talking with even a few users/customers can make the difference between potentially good ideas and actual improvement. Between “I think…” and “here’s what I heard from live customers…”

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Dublin’s Software Pioneers

Rich Mironov guest-taught in Dublin, Ireland, as part of a Postgraduate Diploma in Product Management offered by Software Skillnet and the Dublin Institute of Technology (DIT). Also workshopped / lectured on agile and software product management for the Irish Software Association.

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Santa Clara MBA Lecture on PM and NPD

Prof. Kumar Sarangee of Santa Clara’s Leavey School of Business invited Rich Mironov to be a guest lecturer for his Product Market Planning and Strategy class.  SCU’s Evening MBA program attracts some of the brightest students from the Valley, with a tradition of providing leadership back to technology companies.

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“What If Dev Doesn’t Think Product Mgmt Represents Customers?”

Recently, I put up a small assessment tool for product management teams.  This tool is intended to generate discussion and highlight areas for team improvement.  Several PMs had follow-up comments and questions along the lines of “what should we do if we’re scored ourselves poorly on a specific item?” There are no generic prescriptions for improvement, especially in product management.  It’s worth drilling into an individual item or two, though, and imagining how we might analyze the situation and take corrective action. 

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