Tag: market input

Product Management Helps Us Build the RIGHT Things

Product Management Helps Us Build the RIGHT Things:
Strong product managers spent up to half of their time talking directly with customers, buyers, and partners. And the other half of their time with their teams: framing problems, collaborating on solutions, translating features into benefits and vice versa. Making sure that we’re building the RIGHT things as validated directly by users and buyers so that we deliver customer-defined value as well as increased velocity. That’s different from the narrow scrum definition of product owner, which is mostly internal-facing.

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Why CEOs Should Not Be Our Primary Source of Customer Input

It’s easy for CEOs to think that they personally are the best-informed people within their companies about what customers need and what markets want. In reality, product and design teams have the time, focus, expertise, and large numbers of non-selling interviews to do more objective validation of product ideas.

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rotary phone

The Power of a Few Customer Calls

Talking with even a few users/customers can make the difference between potentially good ideas and actual improvement. Between “I think…” and “here’s what I heard from live customers…”

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Dublin’s Software Pioneers

Rich Mironov guest-taught in Dublin, Ireland, as part of a Postgraduate Diploma in Product Management offered by Software Skillnet and the Dublin Institute of Technology (DIT). Also workshopped / lectured on agile and software product management for the Irish Software Association.

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Santa Clara MBA Lecture on PM and NPD

Prof. Kumar Sarangee of Santa Clara’s Leavey School of Business invited Rich Mironov to be a guest lecturer for his Product Market Planning and Strategy class.  SCU’s Evening MBA program attracts some of the brightest students from the Valley, with a tradition of providing leadership back to technology companies.

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“What If Dev Doesn’t Think Product Mgmt Represents Customers?”

Recently, I put up a small assessment tool for product management teams.  This tool is intended to generate discussion and highlight areas for team improvement.  Several PMs had follow-up comments and questions along the lines of “what should we do if we’re scored ourselves poorly on a specific item?” There are no generic prescriptions for

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