Tag: market input

Why CEOs Should Not Be Our Primary Source of Customer Input

It’s easy for CEOs to think that they personally are the best-informed people within their companies about what customers need and what markets want. In reality, product and design teams have the time, focus, expertise, and large numbers of non-selling interviews to do more objective validation of product ideas.

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The Power of a Few Customer Calls

Talking with even a few users/customers can make the difference between potentially good ideas and actual improvement. Between “I think…” and “here’s what I heard from live customers…”

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Dublin’s Software Pioneers

Rich Mironov guest-taught in Dublin, Ireland, as part of a Postgraduate Diploma in Product Management offered by Software Skillnet and the Dublin Institute of Technology (DIT). Also workshopped / lectured on agile and software product management for the Irish Software Association.

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Santa Clara MBA Lecture on PM and NPD

Prof. Kumar Sarangee of Santa Clara’s Leavey School of Business invited Rich Mironov to be a guest lecturer for his Product Market Planning and Strategy class.  SCU’s Evening MBA program attracts some of the brightest students from the Valley, with a tradition of providing leadership back to technology companies.

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“What If Dev Doesn’t Think Product Mgmt Represents Customers?”

Recently, I put up a small assessment tool for product management teams.  This tool is intended to generate discussion and highlight areas for team improvement.  Several PMs had follow-up comments and questions along the lines of “what should we do if we’re scored ourselves poorly on a specific item?” There are no generic prescriptions for

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