Tag: market needs

Video: Product Management and Startups

In this video Magnus Billgren (of Tolpagorni) and Rich Mironov talk about the very earliest-stage startups and their need for product management thinking — even if they are too small to have a dedicated person exclusively for this role.  Conversation isabout founders with good product reflexes, lean startups, why there’s usually not a formal product

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Product Management Essentials for ProJECT Managers

Rich was June’s guest speaker for PMI Silicon Valley, on ProDUCT Management Basics for ProJECT Managers. We talked about product management as a murky role: poorly understood and inconsistently practiced across tech companies. And how to bridge role/goal/terminology gaps…

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6 Lessons for Non-Development Executives at Agile Software Companies

In many conversations over the last few months, I’ve see executive teams grappling with the positive effects of agile software development on their non-development processes and organizations. If you’re a VP of Marketing or Sales or Finance or Operations or Support at an agile software company, or one that is becoming more agile, improvements in

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Profitably Pairing Software and Professional Services

Wearing our software product management hats, it’s easy to think that all problems should be solved with software. (To a hammer, everything looks like a nail.) Software PMs need to be looking for opportunities to combine professional services with software – because services can be highly profitable, meet customer needs more quickly, and market-test ideas

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Customer Input and Planning Horizons (Haas Executive Education)

Rich Mironov returned to the Haas School’s Product Management Executive Education series, “Product Management: Translating Market Opportunities into Profitability,” for a lecture on product management titled “Customer Input Approaches and the Product Planning Horizon”.  This session included an in-person version of the Innovation Game “Buy A Feature.” In a program primarily taught by Haas’ distinguished

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Insider Thinking

Product managers and other product champions spend a lot of their time driving internal processes and decisions — the daily incremental struggle for progress on pricing, packaging, release schedules, upgrade policies and other bits of the production puzzle. This relentless motivation is indispensable, the tech equivalent of keeping the trains running on time. PMs should

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Book Cover - The Art of Product Management


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