Tag: market research

Motivating Development Teams

Motivating our development teams may be as important for product managers as writing good requirements. A first step is understanding what matters to devs, such as knowing that real users run/appreciate our products.

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Customer Input and Planning Horizons (Haas Executive Education)

Rich Mironov returned to the Haas School’s Product Management Executive Education series, “Product Management: Translating Market Opportunities into Profitability,” for a lecture on product management titled “Customer Input Approaches and the Product Planning Horizon”.  This session included an in-person version of the Innovation Game “Buy A Feature.” In a program primarily taught by Haas’ distinguished

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Getting into Customers’ Heads

How can we get inside our prospects’ heads early in the product cycle so that our “next new thing” meets their needs and desires? Or… paraphrasing Freud’s famous question about women, “What do customers want?”

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