Agile/Scrum, Lean Startup, LeanUX, business model canvasses and growth hacking have expanded our range of tools, methodologies and vocabularies. They don’t specifically call out product management, though. So are product managers obsolete?
Motivating our development teams may be as important for product managers as writing good requirements. A first step is understanding what matters to devs, such as knowing that real users run/appreciate our products.
Rich Mironov returned to the Haas School’s Product Management Executive Education series, “Product Management: Translating Market Opportunities into Profitability,” for a lecture on product management titled “Customer Input Approaches and the Product Planning Horizon”. This session included an in-person version of the Innovation Game “Buy A Feature.” In a program primarily taught by Haas’ distinguished faculty, Rich was (at the time) the only product management practitioner on the program’s teaching staff. Where: Haas School of Business, University of California, Berkeley, CA When: Tuesday, November 4, 2008 (the full program runs Nov 3 through 7) The Berkeley Center for Executive Development draws on the rich resources, talent and perspectives of top-level business educators and researchers from UC Berkeley’s Haas School of…
How can we get inside our prospects’ heads early in the product cycle so that our “next new thing” meets their needs and desires? Or… paraphrasing Freud’s famous question about women, “What do customers want?”