ProductFocus’s Ian Lunn and I will talk through how software product companies make money, and how that’s in direct contrast with how software outsourcing and custom development companies make money. Then we’ll apply that to B2B/enterprise software vendors who may have conflicting business models.
This interactive workshop with Rich Mironov will help product managers improve their understanding and skills for working (upward) with their executives. We will frame the main challenges for company executives, then look at specific tools/techniques that product managers can use to drive decisions/strategies.
Software executives and software product managers should focus first on putting the right products into their portfolios — since the primary drivers of market success are identifying the right markets, segments and customer problems to solve.
Product management is about allocating scarce resources across existing products/services while exploring new opportunities. We need to combine top-down, bottom-up and market-in approaches to make good decisions.
Most agile improvement is focused on development teams, but most product failures happen before the first developer is assigned; before the first user story is written. How do we apply good validation, portfolio strategy and executive-level organizational thinking to building the RIGHT products?
Most agile improvement is focused at teams, but product failures happen before the first developer is assigned. How do we apply good validation, portfolio strategy and executive-level organizational thinking?