Cambridge UK, 11 April: Software Pricing Demystified (Business of Software Europe)

Software is intangible: it doesn’t have weight or size or per-unit manufacturing costs.  But if we’re in the software business, we have to assign units and prices that reflect our value to customers.  And we should be mapping out pricing strategy before we start development, not the day before product launch. 

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Santa Clara: Certificate in Productizing Innovation

Rich will join the SCU/Leavey faculty on Sept 9th as part of their new Certificate in Productizing Innovation program. He will cover core product management and tech innovation topics.

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Santa Clara: Certificate in Productizing Innovation

Rich will join the SCU/Leavey faculty on Sept 9th as part of their new Certificate in Productizing Innovation program. He will cover core product management and tech innovation topics.

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Market-Facing Skills for Product Managers/Owners

Product managers (owners) need to drive market acceptance and actual user adoption, not just on-time software delivery. What market-facing skills does this demand?

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“Free” Sells (Business Model Required)

Taking a day off for tourism during my Brainmates/Australia tour, I had a chance to see the power of “free” in a non-tech entrepreneurial setting. Following along the business model literally and figuratively…

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Webinar: SaaS Business Models

Logi Analytics

Logi is hosting a webinar on developing a successful Software-as-a-Service (SaaS) and business model: SaaS versus Licensed Software, Pricing Tiers, User Experience and Continuous Marketing, Service Metrics and Infrastructure Requirements.

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Good, Better and Great Product Management (PCamp LA Keynote)

A keynote on good/better/great product management for Product Camp LA, March 2014. Defines minimally viable product management.

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Customer Value and What Things Are Worth

How do we understand value from the customer’s point of view, not just the vendor? How do we choose pricing units, what portion of value can we capture, and why do we have to do the math/thinking in advance for customers?

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IT@Cork: Product Manager/Product Owner Challenges

IT@Cork

Focusing on skills rather than titles, how do we avoid product manager/owner failure modes for revenue (commercial) software? And why do revenue software companies hire product managers, when agile development teams are looking for product owners?

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Three Product Challenges for Entrepreneurs (Stanford)

Three perennial challenges for entrepreneurs and start-up founders are (1) seriously listening to their markets, (2) building customer-side savings/ROI logic, and (3) whole-product thinking. Tiny companies lack formal product managers, but need to apply some product management thinking to these fundamental product/market needs.

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