Dublin: Organizational Challenge of Enterprise Roadmapping

There are some inherent mis-alignments among internal stakeholders that can complicate enterprise product planning and roadmapping. How do we understand these systematically instead of as personal confrontations? 

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Your Audience’s Real Roadmap Questions

Your different audiences have different (often opposing) goals and incentives, which means they probably want different product decisions and therefore different roadmaps. You need to understand and anticipate their agendas.

What are the questions that various groups really want to ask, and how does that shape our roadmap conversations?

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Productivity vs. Responsiveness

Engineering teams focus on overall productivity and repeatability. Sales teams want account-level responsiveness. How can product managers mediate this inevitable conflict?

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