Visual Notes from Pitney Bowes Product Management Summit

Visual notes from Rich’s keynotes at Pitney Bowes Product Management Summit. Talks were on “Common SAAS Pitfalls, and How to Avoid Them” and “Building Better Business Cases.”

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Very simple customer savings/ROI template

One of the first things I ask about with a new product team is “how will a customer justify paying for your product?” An apparently simple question, but I often get blank stares.  Here’s a thumbnail of the problem and the process, along with a tiny spreadsheet template.

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What’s Your Pricing Metric?

it’s the unit, not the price

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