Sales-Friendly Price Lists

Price lists are never quite current enough, sufficiently detailed, or cover enough of the awkward special situations that customers raise.  So, there’s a tendency for HQ product and pricing folks to do a lot of tinkering on the margins with their price lists. We may be forgetting the “consumers” of price lists, though: sales reps who pay our salaries and customers wondering what to buy. Complicated pricing models may be self-defeating.

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