“Free” Sells (Business Model Required)

Taking a day off for tourism during my Brainmates/Australia tour, I had a chance to see the power of “free” in a non-tech entrepreneurial setting. Following along the business model literally and figuratively…

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Service Revenue and Upsell Marketing

Much of my consulting lately involves on-demand services (aka software-as-a-service, or “SaaS”).  I’m seeing ever-growing interest from business customers in subscription pricing and online services, especially since they pay much less “up front” versus software licensing.  This necessarily slows down early revenue to the vendor and intensifies the need to upsell your installed base.

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