Four Laws Of Software Economics (Part 3)

The software bits we release are not the whole product, but a part of the product. We need to make sure we ship a whole product, which includes a compelling story of interest to customers. Strategy, segmentation and customer joy matter.

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Grocers and Chefs: Software Service Models

This article captured an April 2007 talk I did at SVPMA.  The original slide deck is here. I’m talking with more and more with companies considering a shift from traditional licensing models to hosted software-as-a-service (SaaS). It’s important to recognize the radical changes such a move may force within your entire company.  This column serves up a metaphor for the mental and organizational adjustments needed to move from a “product” model to a service business.

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So Your Product Wants to Be a Service…


not so easy

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