Podcast: Building and Managing a World Class Product Management Discipline

Steve Divitkos’ In The Trenches podcast series is for entrepreneurs and CEOs running small/medium-sized businesses.  I joined him for an episode about the importance of product management at the executive level.

We covered a lot of ground including:

  • The 4 Laws of Software Economics
  • Prioritization of Products, Features & Functions
  • Hiring a Head of Product Management
  • Product Management 101

Give a listen.


Steve Divitkos is an entrepreneur, CEO and investor.  Most recently, he CEO’d Microdea and previously founded a private equity firm.