Podcast: More 2 Marketing

Richard Mironov -

I joined Susan Walsh on her More 2 Marketing podcast, where we had an hour-long conversation around:

  • project funding vs. product funding
  • MVPs (and why no one who works for me ever uses that acronym a second time)
  • Chocolate cake as a way to describe lots of small requests
  • How to talk to the C-suite (in the language of money)
  • Reminder that maintenance on products/services is ongoing
  • Why it's important for product folks to understand enough about "the business" to anticipate changes and evolution of specs/requests/systems
  • The criticality of coalition-building as part of product leadership