Interviewing Like A Product Manager

pm4food

In a job search, *you* are product that you’re trying to market. Look for ways to apply your product management skills to yourself: segmentation/targeting, turning features into benefits, and solution selling. Become your own demo.

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Talk: Why You’ll Eventually Need a Product Manager at Your Startup

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Very early stage startups don’t have dedicated product managers / product owners. But once they get to 30 people or have a few big-revenue customers, lack of product management can be disastrous.

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Portfolio Thinking: A Platform Example

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Product management is about allocating scarce resources across existing products/services while exploring new opportunities. We need to combine top-down, bottom-up and market-in approaches to make good decisions.

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Making The Right Strategic Choices in Product Portfolios (RallyON)

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Most agile improvement is focused on development teams, but most product failures happen before the first developer is assigned; before the first user story is written. How do we apply good validation, portfolio strategy and executive-level organizational thinking to building the RIGHT products?

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Product Spending and Implied Strategy

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We make day-by-day or story-by-story prioritization choices without noticing the cumulative impact of those choices. But they add up. How can we easily see our implied product priorities?

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Appallingly Unfortunate Mobile Ad

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Sometimes, ad-serving technology serves up exactly the wrong thing. Laugh or cry?

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Prioritization Requires Strategy

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Team-level priorities and backlogs need to be anchored to broader technical and business goals. Here’s how one product leader is getting her various pieces lined up.

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Why (Agile) Program Management Tools Don’t Help (Agile) Product Managers

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Program management tools need the output of a good product management process, but the same tools don’t work for both purposes. Some thoughts on what product managers need to make good decisions…

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A Strategic Tool Chain

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Scott Sehlhorst’s thoughtful diagram of strategic steps for successful products. This picture is certainly worth 1000 words.

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Your Next Developer Costs $1M/Year in Revenue

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Before you ask for additional technical staff for your product, give a thought to the revenue implications. Eventually, your development team has to earn enough to pay for itself — and a lot of other people.

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